Pantone Trending News 2021/2022

Color is connected with any product meanings as never before. It can evoke many feelings within us. At a subconscious level, colors create a bridge, bringing our visual perception and emotional feelings closer together.
Therefore, there is a trend towards fresh tones that stimulate and activate, add a powerful energy that awakens the senses, adding an important ingredient that creates a feeling of emotional well-being and vitality.

Fresh Cut Greens.

Recent times, green, with different tones at one time or another, has long been one of the most important color groups. Softer, muted greens such as sage and algae are being replaced by vibrant hues: the near-neon greens that are now actively used for youth products and in the fashion industry are still key options.
In their essence, these colors are full of freshness. They connect us with nature, indicating a deep intense energy saturation. It may seem to us that they connect us with the plants healing properties. These signs of new life sprouting not only revitalize and restore, but also encourage us to breathe and feel life.

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Leatrice Eisemen, the Executive Director of the Pantone Color Institute, says, “The sight of bright greenery is linked to the sense of smell inexorably – a freshly cut lawn, the smell of a crushed sprig of mint... As a result of smell and visualization, there is an inevitable intertwining of feelings that delivers a boost to both vision and taste buds.” 

Stimulating Citrus.

Luminous oranges and luminous yolks, which are close to the sun rays shades by their shade, unconsciously evoke a feeling of warmth within us and an undeniable energy. These states are akin to feeling a dose of invigorating vitamin D after sun exposure or a refreshing bite of a yellow yuzu fruit, which can be compared to the taste of freshly squeezed "sunshine".
As a symbol of vitality, these colors bold and punchy nature creates eye-catching color combinations that work well in both packaging and products that require an eye-catching aesthetic. The colors within the palette seem to flow into each other, but remain self-sufficient, adding a new splash of color, combining modernity with nature.

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Source: https://www.pantone.com