Label Design
A label is a product business card that represents all the benefits of a product and carries the necessary information (manufacturer, composition, expiration date). It is the label design that catches the eye of the buyer in the store and encourages them to make a purchase.
A well-designed label should take into account the results of marketing research, tactical decisions and practical design developments, which will become an integral part of the promotion of products on the market. Our experts will develop a high-quality label design at an affordable price.
Why is a product label necessary?
The label forms an idea about the product, that is, it actually “translates” its qualities into the language of the needs and requests of the consumer. First of all, you need to decide on the following questions:
• target audience for the released product;
• label shape, design and size;
• filling with text, graphics;
• design features;
• the image of the product to be created;
• method of printing finished products; and
• materials to be used for manufacturing.
The label contains such data about the product: name, exact date of manufacture, quality marks, composition, expiration date, serial number, barcode, as well as weight, product manufacturer, its price.
Product Label Development Stages
Label layout competent development requires certain knowledge and comprehensive analysis. When creating a design, it is necessary to take into account the factors that determine the reaction of the consumer.
Label design development includes several stages:
• Preparatory Stage, which determines the size, type of material, label shape. For this information, you need to conduct market research, study the needs of the target audience.
• Layout design itself development, which should take into account the corporate style of the company, logo, as well as a specific font, text and graphic content;
• Various options visualization that the customer is studying, after that the resulting layout is discussed in detail and, if necessary, certain changes are made; and
• Label design final version is approved and sent to print.
The label development final price will depend on the layout complexity and the amount of work. The funds spent on the label development and printing will be minimal, and the sales volumes of certain products will be maximum.
The label design can use different styles. With minimalism, the essence is emphasized, a simple font and drawing are used. The classical style is strict and elegant. Its design uses saturated shades, a collaboration of colors. Vintage style combines modernity and classics, it is distinguished by the presence of illustrations, different patterns, handwritten fonts. Ecological style stands out with soft matte shades, you can emphasize the natural origin of the product.
Rules and Guidelines for Product Label Creating
Label development and design is an interesting creative process, so it's hard to pick a clear set of rules for it. Thanks to many years of experience in providing printing services and practice, we decided to highlight the recommendations that will help to make a special design:
- The text should be simple, clear and readable, it grabs the attention of the first five seconds. If the text is not correctly perceived, it can alienate a potential buyer. The text usually contains the product name and properties description.
- Color solutions should take into account the packaging itself color, the logo design. The design should stand out from the competition and be harmonious.
- The font is made recognizable and widespread. It is recommended to choose no more than three different types.
- The material is selected at the very beginning. You need to decide on the type of paper, texture and surface texture. The matte surface will provide better readability of graphic elements.
- Images must be in high quality; you can add graphic elements; and
- If different types of products are produced under the same brand, you need to keep the same design style, changing only the products names.
By choosing a non-standard shape, you can draw attention to the design of the label. It will look good on a light background.
- By choosing a non-standard shape, you can draw attention to the design of the label. It will look good against a light background.
- The label, which is designed by specialists, must necessarily contain the manufacturer's contacts, so that everyone can easily find information about the company. This not only increases prestige, but also contributes to a real increase in brand trust.
The label, which is designed by specialists, must necessarily contain the manufacturer's contacts, so that everyone can easily find information about the company. This not only increases prestige, but also contributes to a brand trust real increase.
Why are we being chosen?
Our experienced label designer controls each process and individually selects the shape, color, material, content. You can be sure that the products will meet high quality standards and you will receive them within the agreed time frame. Other benefits of working with the 24 Print include:
• new equipment serviced by official suppliers;
• wide range of services;
• finished products prompt delivery;
• certified raw materials use;
• label design price is lower than that of competitors;
• print quality control; and
• packaging in convenient batches.
The label, the design of which we offer, will be original and correspond to the style of the company. Our specialists will find individual solutions for each client.
You can order a label design immediately on the website or contact consultants by phone. You can pick up finished goods yourself or order home delivery. It is convenient to study reviews, see examples of finished works and calculate the cost of an order thanks to the site modern interface.
