How to make a flyer right: 5 steps to the perfect flyer by 24print

Flyers that we are used to are a relatively inexpensive and, with a competent approach to their production, a fairly effective way to announce your company. Ordering flyer printing in the printing centre can also be a suitable solution. You can also use them as invitations to any events. Very often, their fate can be rather sad, and they will go to the nearest trash bin, but there are still proven ways to avoid this. First of all, a high-quality flyer design automatically increases the likelihood that people will want to take it and read it.

Flyers are good as an auxiliary tool along with the main promotion channels, they mainly have a time frame for the target audience (linking to the duration of the promotion, the duration of the discount, etc.) and, without exaggeration, are the face of your company.

Faced with the need to make flyers for the first time, a lot of questions arise: which paper to choose and why? How to make flyers stylish and as informative as possible at the same time? What is the optimal circulation?


We've prepared a checklist of 5 easy steps to create the perfect flyer that works for you.

1. Design is our everything!

There are many options for how to design a flyer: someone tries to make it catchy and bright; someone chooses moderation and simplicity. The main thing to remember is that your flyer should only carry important information. Minimalism is always in trend. There is no need to overload the flyer with a bunch of useless text that no one will read (especially when the promoter hands the flyer to the person). It is better to replace it with visual elements - images, infographics, etc. And do not forget about "call to action”: the recipient of the flyer must be compelled to take action - call, write or come. If you doubt that you will be able to manage the creation of flyer design yourself, it is better to entrust it to a specialist and be sure of a high-quality result.

2. Product size and print area

After choosing a design, you need to figure out the technical figuration of the flyer. In this case, the following steps are important:

• determine the size of the finished product. Standard product shapes are usually cheaper than customized ones, but your own flyer size can look more original and profitable;
• consider the safe printing area. Do not place design elements in the area where the cropping will be;
• add bleeds. When preparing the layout, do not forget about 2 mm bleeds on each side. When everything is printed, circulation goes for cutting, and you get the perfect size for your product.

3. Correct preparation of the layout

Once you've decided on the size and design of your flyer, it's important to properly prepare it for printing. For a flyer to work for you, you need to make it as high-quality as possible. To achieve this, when creating a layout, select the CMYK colour space. If you already have a ready-made layout, but in RGB, then before printing, be sure to convert it to CMYK, because printing machines distinguish exactly this colour space.

Before starting the process, do not forget to save the layout in the format that is optimal for printing: PDF, TIFF, EPS.

4. Required circulation

The more flyers, the more likely more people will discover your company. But we recommend to start with an average circulation of about 5-7 thousand pieces in order to estimate the size of the outcome. If the effectiveness of such a number of flyers is practically zero, then it may be necessary to modify the design or change the text content, and only after that print another batch.

In our 24print printing centre there is the best equipment for printing services in Kiev.

5. Deadlines of printing

Of course, the sooner you get ready-made flyers, the better. But the price of them directly depends on the printing period: the faster the order is executed, the higher the price will be announced to you. Therefore, plan your advertising campaign in advance to avoid burning deadlines and additional financial costs.

Our bonus 6th tip:

Choose a promoter carefully, because, first of all, he should be pleasant and open to communication, and secondly, competent in the area you work. Remember that this person will be the face of your company during the flyer distribution.

With simple guidelines on how to design your flyers, you can get the most out of their distribution. If, nevertheless, you still have doubts about the appearance of the flyers, the technical characteristics of the layout, etc., please contact the 24/7 operational printing centre 24print. Our specialists will help you finalize, produce and package any product of your idea.